Idea Valuation (a.k.a. Reporting or Analytics)
Finally, it’s time to talk about idea valuation (also known as reporting or analytics). We need to have concrete evidence to show the value of having ideas and that it is working to support the greater goals of the company and its customers. The problem, as with many other aspects of communities, is that it’s not the easiest to prove. We won’t even try to pretend we know all the answers on how to prove value, but there are a few things we can share and we hope you will heavily comment in this blog so we can, in turn, learn from you!
Proving that ideas are resonating, that they are important and that they are relevant is an uphill climb. It goes without question that an executive is going to ask the tough questions and we had better be prepared to tell a story. As anyone would think, there are basic metrics; metrics we might step up or elevate to be called Key Performance Indicators (KPI’s); and, metrics that are modeled to demonstrate a Return On Investment (ROI’s). Surveys, both external and internal should also be considered to either fill gaps of knowledge or acquire data not otherwise attainable. We assume this is already in place for you, so we are not going to address it here. If you don’t have these, consider creating a customer success survey to specifically capture customer feedback.